Questions tagged [persuasion]
2 questions
18
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1 answer
Do people feel indebted when they receive a free sample and are therefore more likely to buy?
Robert Cialdini claim in his book Influence that one of his six principles is the principle of reciprocity. It means that if you do a small favor to someone they will feel indebted to give you something back.
In the book he gives the example:
Of…

Christian
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Does the act of placing a bet make people much more confident in the outcome of a prediction?
Robert Cialdini writes in his book Influence about a principle he calls "Commitment and Consistency":
A STUDY DONE BY A PAIR OF CANADIAN PSYCHOLOGISTS (KNOX & Inkster, 1968) uncovered something fascinating about people at the racetrack: just after…

Christian
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