I saw an ad for a tire company today stating that they have the right tires for your driving style. When I buy tires I look for silent tires with long lifespan, good grip and most importantly a decent price. I've never even considered my driving style.
Is this just marketing-speak, or are certain types of tires better suited to certain drivers' driving styles?
Assuming other factors are the same (e.g. vehicle, roads, climate, conditions), does driving style influence the suitability of certain types of tires?