Shampoo manufacturers seem to be very keen to tell us about the all the fruit and fruit-extracts they put in their product. I suspect that the hair-care actually comes from the other ingredients they put in it.
Is shampoo with added fruit really better for hair-care than shampoo with no fruit?
For the purposes of this question, let's leave the smell to one side. Yes, fruity shampoo smells nice, but unless shampoo would smell bad without it, its not really a hair-care benefit.
For example:
* http://www.youtube.com/watch?v=_ztPddsZp14
* http://www.youtube.com/watch?v=YoV_xfvTViA
* http://www.youtube.com/watch?v=NJgBWJwDC08
* http://www.youtube.com/watch?v=qDmGQsuxguU
* http://www.youtube.com/watch?v=UsfNXj9s-iY
* http://www.youtube.com/watch?v=c0bUZIXGIJc
* http://www.youtube.com/watch?v=NW2GT2VQCw4