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We are an ecommerce store with 95% of our customers located in switzerland. Right now we are hosting in germany (Servers in Berlin) and thinking about hosting in switzerland. The cost is almost the same - so it´s just a matter of speed.

Is there a huge difference between locations only 900km far away? I mean there is probably only one junction in between. But I wonder if it makes more sense hosting locally.

Isengo
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    *"so it´s just a matter of speed."* Mostly of latency, actually. - The additional roundtrip time for traffic routed over Germany compared to remaining in Switzerland would be approximately 12 milliseconds, which for most website user experiences is probably negligible – HBruijn Nov 01 '17 at 10:42
  • So you say it does not really matter where the server is located, as long it is in Europe / Swiss area? – Isengo Nov 01 '17 at 10:53
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    The most significant differences will be legal issues. – Gerald Schneider Nov 01 '17 at 10:56
  • I seem to recall that for the user experience you need a 100 millisecond or more latency difference to get a noticeable effect. So if the geographical distance is the only concern, moving your servers 900 km closer to your users won't have an immediately significant/obvious beneficial effect for them. – HBruijn Nov 01 '17 at 11:01
  • Thank you for the answers - I will go into the legal stuff with my colleagues – Isengo Nov 01 '17 at 11:06
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    As @GeraldSchneider points out: there may also be other business drivers, legal, V.A.T. and other tax benefits , do you need physical access to the datacenter etc. – HBruijn Nov 01 '17 at 11:06

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