If I "guess" correctly, your "Mozart FM Transmitter" is a device that, while doing lots of nice things strictly related to your business (much different from Server Management, indeed), provides an RS485 interface by which it can be programmed and, probably, monitored.
In this case, it means that:
- if you have a PC with an RS485 interface AND...
- ...if you connect with a proper cable such PC to your device AND...
- ...if, on such PC, you have a specific software (commonly provided by the device manufacturer)
THEN
- you can use such software to interface the device (as for the features provided by the software).
As you can see from above, the above scenario requires that you have a physical RS485 cable connecting your PC to the device. Adding to this that RS485 has strict requirements in terms of length, this means you can be, at most, some tens of meters away from your device.
So the question is: How can you be able to use the software (ref. point 3 above) if you are miles away from your device BUT you have Internet connection at both side?
The answer is: encapsulating RS485 communication within the IP protocol. How?
by connecting an "RS485 to IP" converter, to your device, so that such device will not notice anything strange (as it will "speak" the RS485 language it knows well);
by installing a virtual-RS485 "driver" on the PC, so that the software will "speak" with what it looks like a common RS485 device, but instead is a "virtual" interface provided by the operating system that "speaks" RS485 from the side of the software, and TCP/IP on the side of the network (to reach the converter).
From your question, I got that the Startech Serial over IP is exactly the converter above (probably one similar to this).
You also mentioned a "webserver" and a "telnet access" to your Startech. I bet both kind of accesses are provided by your RS485<=>IP converter just to configure networking parameters. No other usage should be possible, expecially regarding functions provided by end device (the FM transmitter) as it's mostly impossible, for the converter to "understand"/"speak" the protocol offered by the end-device (the converter does not know nothing about the transmitter).
This seems to be confirmed also by Startech, as together with transmitter they provide also a software that, based on what I quickly saw rewieving the docs, is exactly the "driver" mentioned above (the one to install on the remote PC).
In the end: configure proper IP on the Startech; install proper startech drivers on the PC; install Mozart software on the PC. Then configure Mozart software to use the virtual interface provided by the startech driver. Then (...while crossing your fingers), launch it and... everything should work (at least, I hope).
P.S.: it looks to me that this question (and, obviously, answer) has absolutely nothing to do with ServerFault. Should it be moved to SuperUser?