I am coincidentally in the process of benchmarking storage solutions on a Windows 10 LTSB 1607 14393.1770
VM on KVM qemu-2.9.1-2
Fedora 26 x86_64 4.13.11-200
Long story short, a lot of it depends on your environment, but for me it was faster than than ZFS. I'm not sure what optimizations Amazon made with EC2, but it's also based RHEL, which in turn is based on Fedora, so hopefully my test environment is similar enough to be a decent comparison. RHEL/Fedora team maintains XFS and it's the default file system on their distros - I can understand why after taking these benchmarks...
Here's a good academic paper with more benchmarks comparing XFS to EXT3 and EXT4 from UC Berkeley:
https://people.eecs.berkeley.edu/~kubitron/cs262/handouts/papers/hellwig.pdf
TL;DR --- If you want a sample of the benchmarks:
Computer is a SM x9spu-f Xeon E3-1230 v2, root filesystem 1TB Seagate Enterprise drive. The storage infrastructure is two HGST he8 8TB helium-filled drives with an 800GB Intel DC S3700 that's about 60% over-provisioned beyond spec. Drives are second-gen fdisk partitioned, 4k aligned (4096 block size).
I started with OpenZFS version 5000
set to sync=always
. I love it, it's convenient and easy to use, has great features, but it seems to use a lot in the way of CPU resources. The VM felt slow to use even though it was the only one booted. I had the ARC throttled down to 4GB max, which didn't appear to negatively affect throughput during my benchmarks.
Here's an example from those tests:

Then I switched to XFS 4.10.0-1
and bcache 1.0.8-8
, same SSD over-provisioning, cache_mode writeback
. It really seemed to speed up quite a bit. The VMs feel really 'snappy'. RAM never went above 4G during my tests.
An aside: In descending order of speed, the best format has been qcow2, compared to raw, qed and vmdk (at least, for this version of KVM).

I know containers (or any type of OS or VM, really) require seek times to be short as possible, especially when dealing with lots of other tenants and concurrent clients, but the XFS results were a bit worse - Keep in mind, even though ZFS had quicker seek times, it also had a substantial ARC (RAM) for caching that the XFS machine didn't have, so it's not an even match in that respect. If it were disabled, I'm fairly certain the XFS setup would be faster (sorry I don't have data on that yet).
Hope this helps you with your decision!