See this image:
https://i.stack.imgur.com/dpj52.jpg
It's a fresh Win7 install, fresh 2008 r2 install. For the life of me I can't work out what to enter as server name, I've tried:
TOM
Localhost
SQLEXPRESS
All fail. Can someone help me?
Also, in SQL Server Config Manager I seem to have lots of stopped (duplicate?) services. Is this normal?