The standard advice for newly planted nursery stock, water deeply once a week or, if it is hot, twice a week, is good for large ball and burlap trees, bare-root stock planted in the spring, and partially established plants (second year after planting). Container-grown trees and shrubs, which constitute an overwhelming majority of nursery stock sold, need to be treated a bit differently.
Contain-grown plants can be easily identified when you remove them from their pots:
The growing medium will be coarse textured, either a mixture of perlite or pumice and peat or a mix of bark mulch and coarse sand.
There will be plenty of happy white roots to hold the root ball together.
On the other hand, if the growing medium looks like ordinary garden soil or there are relatively few roots holding the root ball together, the plant is probably containerized, that is, bare-root stock potted up early in the spring. Newly planted containerized stock can be watered the standard way, deeply once a week.
In the retail garden center and at the grower before that, container-grown nursery stock is watered thoroughly every day during sunny, warm periods, twice a day when it is hot. A gardener's job is to transition the plant from container-grown to ground-grown. This usually translates into a thorough watering every other day for the first week or two, half as often in cloudy weather. After the first couple weeks, look to make the waterings less frequent paying attention to the plant for clues to how happy it is. Check to see if it is drooping in the afternoons. Yellowing or purpling leaves are also a common sign of stress. By the end of the first month, you should have transitioned the plant to once a week waterings. Still, check it regularly to make sure it is happy.
Now, lets talk about these vague adjectives, deeply and thoroughly. You want to wet the soil to the full depth of the root ball. As a rule of thumb, one inch of water, a volume of water inch deep over a given area, will typically penetrate to a depth of 4 to 6 inches, two inches will penetrate 6 to 10 inches, etc. Judge accordingly. Usually, this means filling your watering basin two to three times, or letting the hose trickle for at least five minutes.