I have just opened a jar of store-bought organic raw sauerkraut and I found this white matter on it that you can see in the picture. It doesn't look like regular mold, and it doesn't look like Kahm yeast (from pictures of Kahm yeast I can see on forums at least). I am not sure what it is.
The description on the jar says "Our raw sauerkrauts are fermented for 4 weeks", if it helps.