Zenith Electronics

Zenith Electronics, LLC, is an American research and development company that develops ATSC and digital rights management technologies. It is owned by the South Korean company LG Electronics. Zenith was previously an American brand of consumer electronics, a manufacturer of radio and television receivers and other consumer electronics, and was headquartered in Glenview, Illinois. After a series of layoffs, the consolidated headquarters moved to Lincolnshire, Illinois. For many years, their famous slogan (borrowed from Crown Piano maker George Bent of Chicago, used through the 1890s) was "The quality goes in before the name goes on". LG Electronics acquired a controlling share of Zenith in 1995; Zenith became a wholly owned subsidiary in 1999. Zenith was the inventor of subscription television and the modern remote control, and was the first to develop high-definition television (HDTV) in North America.

Zenith-branded products were sold in North America, Germany, Thailand (to 1983), Cambodia, Laos, Vietnam, India, and Myanmar.