YouTube Premium

YouTube Premium (formerly Music Key and YouTube Red) is a subscription service offered by the American video platform YouTube. The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming produced in collaboration with the site's creators, downloading videos and background playback of videos on mobile devices, and access to the music streaming service, YouTube Music.

YouTube Premium
Formerly
  • Music Key (2014–15)
  • YouTube Red (2015–18)
Company typeSubscription service
IndustryInternet
FoundedNovember 14, 2014 (November 14, 2014)
Headquarters901 Cherry Avenue
San Bruno, California, United States
Area served
OwnerAlphabet, Inc.
Members100 million (as of January 2024)
ParentYouTube
Websiteyoutube.com/premium
Footnotes / references

The service was originally launched on November 14, 2014, as Music Key, offering advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. The service was then revised and relaunched as YouTube Red on October 31, 2015, expanding its scope to offer advertisement-free access to all YouTube videos, as opposed to just music.

YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music subscription service. Later in the year, it was reported that YouTube was planning to make some of the original content associated with the service available on an ad-supported basis.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.