Vokal (fashion brand)

Vokal was a hip hop fashion brand launched in 1997 by Abayomi Jamil “Yomi” Martin, rapper Cornell "Nelly" Haynes Jr, and Nick Loftis. Vokal's team began selling T-shirts, jerseys, and custom clothing from their homes and car trunks. Nelly and his rap crew St. Lunatics started performing in the area of St. Louis and with Nelly's first solo album release both became known nationwide. The brand essentially grew right along with the career of Nelly and the St. Lunatics and became known worldwide.