Yellow Coach Manufacturing Company
The Yellow Coach Manufacturing Company (informally Yellow Coach) was an early manufacturer of passenger buses in the United States. Between 1923 and 1943, Yellow Coach built transit buses, electric-powered trolley buses, and parlor coaches.
| Company type | Subsidiary |
|---|---|
| Industry | Automotive |
| Founded | 1923 |
| Founder | John D. Hertz |
| Defunct | 1943 |
| Headquarters | , U.S. |
| Products | transit buses, electric-powered trolley buses, parlor coaches. |
| Parent | Yellow Cab Company (1923–25) General Motors (1925–43) |
Founded in Chicago in 1923 by John D. Hertz as a subsidiary of his Yellow Cab Company, the company was renamed "Yellow Truck and Coach Manufacturing Company" in 1925 when General Motors (GM) purchased a majority stake. After GM completely acquired the company in 1943, it was merged with GM's truck division to form the GM Truck & Coach Division.
The car rental subsidiary (known both as Hertz Drivurself Corp and Yellow Drive-It-Yourself) was purchased back by John Hertz in 1953 through The Omnibus Corporation and floated the following year as The Hertz Corporation.