Yahoo! Native
Yahoo! Native (formerly known as Yahoo! Advertising, Yahoo! Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo.
| Formerly | Overture (2001-2003) Yahoo! Search Marketing (2003-2009) |
|---|---|
| Company type | subsidiary |
| Industry | Internet |
| Founded | 1997 |
| Headquarters | , |
| Parent | Yahoo! |
| Website | gemini.yahoo.com |
Yahoo began offering this service after acquiring 'Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets.
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