Xtra (ISP)
Xtra was a brand used by New Zealand telecommunications provider Spark (previously Telecom) for its Internet service provider subsidiary from 1996 to 2008. At its inception, Xtra provided only dial-up Internet access, but began providing ADSL service in 1999.
| Type | Subsidiary |
|---|---|
| Industry | Telecommunications |
| Founded | 1996 Incorporated 14 June 2001 |
| Defunct | 2008 |
| Fate | Brand largely retired, internet products merged into parent company Spark |
| Headquarters | Level 8 North Tower Telecom House 68 - 86 Jervois Quay Wellington |
Key people | Craig Mulholland, Director Roderick Snodgrass, Director |
| Products | Internet service provider |
| Website | telecom.co.nz/broadband (2007 archive) |
The brand was largely retired in 2008, with internet services adopting the name of Xtra's parent company Telecom (now Spark). Today, the Xtra brand remains active only as the name of Spark's webmail service, powered by New Zealand-based SMX.
The Xtra name was also used for Yahoo!Xtra, a joint venture web portal between Telecom and Yahoo!7 that operated between 2007 and 2011, as well as XtraMSN (a joint venture with MSN).
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