XO (record label)

XO (also known as XO Records) is a Canadian record label founded by singer the Weeknd, his managers Wassim Slaiby and Amir "Cash" Esmailian, and his creative director La Mar Taylor. Slaiby also serves as the label's CEO. As of 2012, it operates as a subsidiary of Universal Music Group, and is distributed through Republic Records.

The label's current acts include the Weeknd, Belly, Nav and Chxrry22. The label has had six projects debut at number one on the Billboard 200: Beauty Behind The Madness, Starboy, My Dear Melancholy, Bad Habits, After Hours and Good Intentions, with the latter two both achieving this in the first half of 2020.