World Beer Cup

The World Beer Cup is an international beer competition organized by the Brewers Association, a trade group representing America's small and independent craft brewers. It is the largest competition in the beer industry and has been described as "the Olympics of beer." According to americancraftbeer.com, "Winning a World Beer Cup is like winning a Grammy or an Oscar…it brings the world’s attention to even the smallest brewery’s doorstep…and like a hit song or film, it can make a career." The cup was founded by Association of Brewers president Charlie Papazian in 1996 and is awarded every two years. The competition is held in conjunction with the Craft Brewers Conference & BrewExpo America.