Winn-Dixie
Winn-Dixie Stores, Inc., styled as Winn✓Dixie, is an American supermarket chain headquartered in Jacksonville, Florida. Winn-Dixie operates more than 546 stores in Louisiana, Mississippi, Alabama, Georgia, and Florida. The company has had its present name since 1955 and can trace its roots back to 1925.
| Company type | Subsidiary |
|---|---|
| Industry | Supermarket/Retail |
| Founded | 1925 |
| Headquarters | Jacksonville, Florida, U.S. |
Number of locations | 546 |
Key people | |
| Products | Grocery, Bakery, Dairy, Deli, Floral, Frozen Food, General Merchandise, Meat, Pharmacy, Produce, Seafood, Liquor |
| Revenue | $10 billion (2014) |
Number of employees | About 41,000 |
| Parent | Aldi (pending acquisition) |
| Website | www |
Winn-Dixie is known for its private label Chek brand soft drinks, which are produced in over 20 different flavors plus diet and caffeine-free varieties—one of the widest assortments. Winn-Dixie has been known as "The Beef People" throughout its lifetime. In its advertising and print media, Winn-Dixie used slogans such as “We’re Right For You” starting in 1982, “America’s Supermarket” from 1985 until 2001, “The Real Deal” from 2001 to 2004, and since 2018, “It’s a Winn Win!” Winn-Dixie has also been known for its use of the brand promises of "Fresh Checked Every Day" for its Jacksonville, Florida locations, "Getting Better All The Time" in its locations in Central Florida, "El Sabor De Tu País", or "The Flavor Of Your Country", in its Miami area stores, and "Local Flavor Since 1956" in its Louisiana area stores.
Winn-Dixie was listed in the S&P 500 and had been traded on the New York Stock Exchange under the ticker symbol "WIN" since February 18, 1952, prior to filing for Chapter 11 bankruptcy in 2005. The company was traded under the symbol "WINN" on the NASDAQ before its purchase. The bankruptcy left the chain with fewer stores than it had in the late 1960s.
On December 19, 2011, BI-LO, another Southeastern supermarket chain, announced plans to purchase Winn-Dixie. On March 9, 2012, Winn-Dixie became a wholly owned subsidiary of Southeastern Grocers, and Winn-Dixie's ticker symbol was removed from the NASDAQ. Southeastern Grocers announced at the time of acquisition that the merged company would be based at Winn-Dixie's headquarters in Jacksonville. BI-LO had previously been based in Greenville, South Carolina. In 2015, Bi-Lo Holdings changed its name to Southeastern Grocers and remained in Jacksonville. On August 16, 2023, it was announced that Aldi Süd would acquire 400 Winn-Dixie and Harvey's Supermarket stores and convert some of them to the Aldi banner by the beginning of 2024. The 28 Fresco y Mas stores and four stand-alone pharmacies were not part of the agreement with Aldi. The company as a whole will be sold to a new investor group, Fresco Retail Group, LLC.