William C. Durant

William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company. Durant, along with Frederic L. Smith, co-founded General Motors, as well as Chevrolet with Louis Chevrolet. He also founded Frigidaire.

For the historian William James Durant, see Will Durant.
William C. Durant
Born
William Crapo Durant

(1861-12-09)December 9, 1861
Boston, Massachusetts, U.S.
DiedMarch 18, 1947(1947-03-18) (aged 85)
New York City, U.S.
OccupationBusiness
Known forCo-founder of General Motors and Chevrolet
Spouses
Clara Miller Pitt
​
(divorced)​
  • Catherine Lederer (1886–1947)
ChildrenMargery Pitt Durant (1887–1969)
Russell Clifford Durant (1890–1937)
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