Who shot J.R.?

"Who shot J.R.?" is an advertising catchphrase that American network CBS created in 1980 to promote the television series Dallas. It referred to the fictional mystery surrounding a murder attempt against arch-villain J.R. Ewing (Larry Hagman) in the show's third-season finale "A House Divided". The mystery and its catchphrase became a global phenomenon, with international odds-makers setting odds for the culprit. The mystery was not resolved until the fourth episode of the fourth season titled "Who Done It" which aired eight months later, with an estimated 83 million American viewers tuning in, one of the most watched television broadcasts of all time. The catchphrase has a strong legacy in pop culture and the format helped popularize the cliffhanger ending for television series.

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