Wheaties
Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn's Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes.
Bowl of Wheaties cereal with milk | |
| Product type | Breakfast cereal |
|---|---|
| Owner | General Mills |
| Country | United States |
| Introduced | 1924 |
| Markets | United States |
| Tagline | "The breakfast of Champions" |
| Website | wheaties |
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