Welcome to Yorkshire

Welcome to Yorkshire (WTY) was the official tourism agency for the traditional county of Yorkshire, the UK's largest county, promoting Yorkshire tourism both nationally and internationally, until 2022. It was formerly known as the Yorkshire Tourist Board until 2009, but underwent a rebranding: a new Welcome to Yorkshire brand, a new website, the launching of various new marketing campaigns and a move to the present site in Leeds, West Yorkshire. The stated aim of the organisation was: 'to grow the county's visitor economy'. The Chief Executive from 2008 until his resignation in March 2019 was Sir Gary Verity. The next Chief Executive, James Mason, was appointed in 2019 having previously worked as chief operating officer of Bradford City Football Club and a journalist for the BBC.

James Mason left Welcome to Yorkshire Ltd in 2021 following an investigation, and on 1 March 2022, the business entered administration, before having its assets – including the Welcome to Yorkshire name and trademarks, sold to be run by another organization in future. The business was carrying significant debts at the time of its demise, largely to a local pension fund.