Walter Landor
Walter Joseph Landor (born Walter Landauer, July 9, 1913 – June 9, 1995) was a brand designer and the founder of Landor & Fitch. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor & Fitch, the company he founded as Landor Associates in 1941, has offices around the world.
Walter Joseph Landor | |
|---|---|
Walter Landor in 1982 | |
| Born | Walter Landauer July 9, 1913 Munich, Germany |
| Died | June 9, 1995 (aged 81) Tiburon, California |
| Occupation | designer |
| Years active | 1935–1989 |
| Notable work | logos and designs for Sapporo (1959), Alitalia (1967), Bank of America (1969), Levi Strauss & Co. (1969), Cotton Incorporated (1971), Miller Lite (1972, packaging) Frito-Lay (1979), Iberia (1977) Coca-Cola (1985), World Wildlife Fund (1986) |
| Spouse(s) | Josephine (née Martinelli), m. 1940–1995, his death |
| Children | 2 daughters |
"Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated. He had a particular gift for creating designs with broad popular appeal, such as the Coca-Cola script. Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment.
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