WZRM

WZRM (97.7 FM, Rumba 97.7) is a Spanish-language radio station in the Boston, Massachusetts, market, carrying a Spanish contemporary hits format. Owned and operated by iHeartMedia, it serves the Metro Boston and South Shore areas of Massachusetts, and is licensed to Brockton. The station's studios are located in Medford and the transmitter site is atop Great Blue Hill.

WZRM
Broadcast areaGreater Boston
Frequency97.7 MHz (HD Radio)
BrandingRumba 97.7
Programming
FormatSpanish contemporary hits
AffiliationsPremiere Networks
Ownership
Owner
WBWL, WBZ, WJMN, WRKO, WXKS, WXKS-FM, WZLX
History
First air date
July 21, 1948
Former call signs
WBET-FM (1948–1977)
WCAV (1977–1999)
WBOT (1999–2005)
WILD-FM (2005–2006)
WKAF (2006-2021)
Call sign meaning
"Rumba"
Technical information
Licensing authority
FCC
Facility ID19633
ClassA
ERP2,050 watts
HAAT173 meters (568 ft)
Transmitter coordinates
42°12′42.00″N 71°6′51.00″W
Links
Public license information
WebcastListen Live
Websiterumba977.iheart.com
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