WYFF

WYFF
Greenville/Spartanburg/; Anderson, South Carolina/; Asheville, North Carolina; United States;
City	Greenville, South Carolina
Channels	Digital: 30 (UHF); Virtual: 4;
Branding	WYFF 4; WYFF News 4
Programming
Affiliations	4.1: NBC; for others, see § Subchannels
Ownership
Owner	Hearst Television; (WYFF Hearst Television Inc.);
History
First air date	December 31, 1953
Former call signs	WFBC-TV (1953–1983)
Former channel number(s)	Analog: 4 (VHF, 1953–2009); Digital: 59 (UHF, 2001–2009), 36 (UHF, 2009–2019);
Call sign meaning	"We're Your Friend Four"; (former slogan)
Technical information
Licensing authority	FCC
Facility ID	53905
ERP	1,000 kW
HAAT	597.9 m (1,961.6 ft)
Transmitter coordinates	35°6′43″N 82°36′23″W
Translator(s)	see § Translators
Links
Public license information	Public file; LMS;
Website	www.wyff4.com

WYFF (channel 4) is a television station licensed to Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina as an affiliate of NBC. Owned by Hearst Television, the station maintains studios on Rutherford Street (west of US 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.

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