WXMA
WXMA (102.3 FM) is a commercial radio station in Louisville, Kentucky. It is owned by Alpha Media and broadcasts a soft adult contemporary radio format known as "102.3 The Rose". WXMA's radio studios and offices are on South 4th Street in Downtown Louisville.
| Broadcast area | Louisville metropolitan area |
|---|---|
| Frequency | 102.3 MHz |
| Branding | 102.3 The Rose |
| Programming | |
| Format | Soft adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WDJX, WGHL, WGZB-FM, WMJM | |
| History | |
First air date | 1964 (as WLRS) |
Former call signs | WLRS (1964–2000) WULV (2000–2002) |
Call sign meaning | W MAX (A previous moniker) |
| Technical information | |
| Facility ID | 37236 |
| Class | A |
| ERP | 6,000 watts |
| HAAT | 87 meters (286 feet) |
Transmitter coordinates | 38°14′37″N 85°45′34″W |
| Links | |
| Webcast | Listen live |
| Website | 1023therose.com |
WXMA has an effective radiated power (ERP) of 6,000 watts. The transmitter site is atop The 800 Apartments building, a few blocks from the studios.
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