WWXM
WWXM (97.7 FM) is a top 40 (CHR) station licensed to Garden City, South Carolina and serves the Grand Strand area. The iHeartMedia, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 100 kW. The station goes by the name Mix 97.7. Its studios are located on the U.S. 17 Bypass in Myrtle Beach, and its transmitter is in Murrells Inlet.
| Broadcast area | Myrtle Beach, South Carolina |
|---|---|
| Frequency | 97.7 MHz |
| Branding | Mix 97.7 |
| Programming | |
| Format | Top 40 (CHR) |
| Affiliations | Premiere Networks Westwood One |
| Ownership | |
| Owner |
|
| WGTR, WLQB, WRXZ, WYNA | |
| History | |
First air date | September 1971 |
Former call signs | WINH-FM (1971–1975) WGMB (1975–1985) WMXX (1985–1986) WGMB (1986–1989) WBPR (1989–1993) |
| Technical information | |
| Facility ID | 12181 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 219 meters (719 ft) |
Transmitter coordinates | 33°35′45″N 79°3′11″W |
| Links | |
| Webcast | Listen live (via iHeartRadio) |
| Website | mix977 |
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