WWSB

Analog: 40 (UHF, 1971–2009)
Digital: 52 (UHF, until 2009)

WWSB
Sarasota–Bradenton–; Venice–North Port, Florida; ; United States;
City	Sarasota, Florida
Channels	Digital: 24 (UHF); Virtual: 40;
Branding	ABC 7 (cable channel)
Programming
Affiliations	40.1: ABC; for others, see § Subchannels;
Ownership
Owner	Gray Television; (Gray Television Licensee, LLC);
History
First air date	October 23, 1971
Former call signs	WXLT-TV (1971–1986)
Former channel number(s)	Analog: 40 (UHF, 1971–2009); Digital: 52 (UHF, until 2009);
Former affiliations	CBS/NBC (secondary, throughout the 1970s);
Call sign meaning	Sarasota and Bradenton
Technical information
Licensing authority	FCC
Facility ID	61251
ERP	90 kW
HAAT	234 m (768 ft)
Transmitter coordinates	27°33′21″N 82°21′48″W
Links
Public license information	Public file; LMS;
Website	www.mysuncoast.com

WWSB (channel 40) is a television station licensed to Sarasota, Florida, United States, serving the Suncoast portion of the Tampa Bay market as an affiliate of ABC. Owned by Gray Television, WWSB maintains studios on 10th Street in the Rosemary District of Sarasota, and its transmitter is located on Rutland Road (County Road 675) in the unincorporated Manatee County community of Rye, about 5 miles (8 km) east-southeast of Parrish. The station also operates a news bureau in Venice, Florida.

Even though WWSB broadcasts on digital channel 24 and its virtual channel is 40, the station is branded as ABC 7 because of its channel on most cable systems in the market.

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