WWJK

WPLA (107.3 FM) is a commercial radio station licensed to Green Cove Springs, Florida, and serving the Greater Jacksonville radio market. The station broadcasts a mainstream rock radio format and is owned by iHeartMedia, Inc. WPLA serves as the primary entry point for the Emergency Alert System for the First Coast.

WPLA
Broadcast areaGreater Jacksonville
Frequency107.3 MHz (HD Radio)
Branding107.3 Planet Radio
Programming
FormatMainstream rock
SubchannelsHD1: WPLA analog
HD3: Christian "Freedom Radio FM"
AffiliationsCompass Media Networks
United Stations Radio Networks
Ownership
Owner
WFXJ, WJBT, WKSL, WQIK-FM, WSOL-FM
History
First air date
May 9, 1977 (as WJEE)
Former call signs
WJEE (1977-1981)
WCRJ-FM (1981-1991)
WROO (1991-2005)
WPLA (2005-2010)
WJGH (2010-2012)
WWJK (2012-2023)
Call sign meaning
W PLAnet radio
Technical information
Licensing authority
FCC
Facility ID51974
ClassC1
ERP98,000 watts
HAAT302 meters (991 ft)
Transmitter coordinates
30°16′51″N 81°34′12″W
Links
Public license information
WebcastListen Live
Website1073planetradio.com

WPLA's radio studios are on Belfort Parkway in Jacksonville's Southside neighborhood, and the transmitter is off Hogan Road in the Arlington section.

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