WURV

WURV (103.7 FM "103.7 Your Variety") is a commercial radio station licensed to Richmond, Virginia. The station is owned by SummitMedia, through licensee SM-WURV, LLC. WURV broadcasts a hot adult contemporary music format to the Richmond/Petersburg/Central Virginia radio market.

WURV
Broadcast areaRichmond–PetersburgCentral Virginia
Frequency103.7 MHz (HD Radio)
Branding103.7 Your Variety
Programming
FormatHot adult contemporary
Subchannels
AffiliationsPremiere Networks
Ownership
Owner
W291CL, WKHK, WKLR, WJSR, W282CA
History
First air date
December 23, 1961 (1961-12-23)
Former call signs
  • WFMV (1961-1969)
  • WEZS (1969-1988)
  • WMXB (1988-2010)
Call sign meaning
"River" (former branding)
Technical information
Licensing authority
FCC
Facility ID37230
ClassB
ERP20,000 watts
HAAT256 meters (840 ft)
Transmitter coordinates
37°30′31.0″N 77°34′37.0″W
Translator(s)
  • HD2: 106.1 W291CL (Richmond)
  • HD3: 92.5 W223AZ (Richmond)
Links
Public license information
WebcastWURV Webstream
WebsiteWURV Online

WURV's studios and offices are on Moorefield Park Drive in Richmond. The transmitter is off Old Bon Air Road, also in Richmond. WURV broadcasts in the HD Radio (hybrid) format. Its HD2 subchannel runs an all sports format, which is simulcast on translator station 106.1 W291CL as "Sports 106.1." WURV's HD3 subchannel simulcasts Virginia Tech's public radio station 89.1 WVTF from Roanoke, Virginia. It feeds translator station 92.5 W223AZ, which is owned by Virginia Tech.

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