WSB (AM)
WSB (750 kHz) is a commercial AM radio station in Atlanta, Georgia. It airs a talk radio radio format, simulcast on Doraville-licensed WSBB-FM. WSB is the flagship station for Cox Media Group; in addition to WSB and WSBB-FM, it owns three other Atlanta radio stations and Atlanta's ABC Television Network affiliate, WSB-TV. From 1939 to 2019, WSB was owned by Cox Enterprises along with the Atlanta Journal-Constitution daily newspaper; the station had been established by the Journal in 1922. The station's studios and offices are located at the WSB Television and Radio Group building on West Peachtree Street in Midtown Atlanta, which is shared with its television and radio partners.
Broadcast area | Atlanta metropolitan area |
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Frequency | 750 kHz |
Branding | 95.5 WSB |
Programming | |
Language(s) | English |
Format | Talk radio |
Affiliations | |
Ownership | |
Owner |
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History | |
First air date | March 15, 1922 |
Former frequencies |
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Call sign meaning | Randomly assigned; Backronymed to mean "Welcome South, Brother" |
Technical information | |
Licensing authority | FCC |
Facility ID | 73977 |
Class | A |
Power | 50,000 watts (unlimited) |
Transmitter coordinates | 33°50′38″N 84°15′12″W |
Repeater(s) |
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Links | |
Public license information | |
Webcast |
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Website | wsbradio |
WSB transmits with 50,000 watts of non-directional power, the highest permitted by the Federal Communications Commission (FCC) for AM stations. WSB is a clear-channel Class A station. Its transmitter and radiating tower are located seven miles (11 kilometers) northeast of Atlanta at the Northlake Tower Festival Shopping Center, off Lavista Road in Tucker, Georgia. Its daytime coverage area is not as large as 50,000-watt AM stations in other parts of the country due to Georgia's poor ground conductivity; as such, a number of outer Atlanta suburbs only receive a grade B signal. At night, when radio waves travel farther, WSB can be heard across much of the eastern half of North America with a good radio. However, it is strongest in the Southeast and East Coast. Although WSB is licensed to make HD Radio digital transmissions, it is not doing so, apparently due to listener complaints of RF interference.