WRUM
WRUM (100.3 FM) is a commercial radio station in Orlando, Florida, known as "Rumba 100.3". It airs a Spanish-language radio format featuring Latin pop, reggaeton and tropical music, and is owned by iHeartMedia. The studios and offices are on Maitland Center Parkway in Maitland.
| Broadcast area | Central Florida |
|---|---|
| Frequency | 100.3 MHz (HD Radio) |
| Branding | Rumba 100.3 |
| Programming | |
| Language(s) | Spanish |
| Format | Latin pop; reggaeton; tropical music |
| Subchannels | |
| Ownership | |
| Owner |
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| W283AN, WFLF, WJRR, WMGF, WRSO, WTKS-FM, WXXL, WYGM | |
| History | |
First air date | 1950 (as WKIS-FM) |
Former call signs |
|
Call sign meaning | "Rumba" |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 59976 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 484.0 meters (1,587.9 ft) |
Transmitter coordinates | 28°34′52″N 81°4′31.2″W |
| Translator(s) | HD2: 97.1 W246CK (Kissimmee) |
| Links | |
Public license information | |
| Webcast | |
| Website | |
WRUM has an effective radiated power (ERP) of 100,000 watts. The transmitter is in Bithlo, off Fort Christmas Road (Route 420).
WRUM broadcasts using the HD radio hybrid format. The HD2 subchannel carries a bilingual CHR format, known as "Mega 97.1". The subchannel feeds an FM translator at 97.1 MHz. The HD3 subchannel carries a Spanish news/talk format, simulcasting WRSO.
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