WPLR
WPLR (99.1 MHz, also known as "99.1 PLR" or Connecticut's #1 Rock Station). licensed to New Haven, Connecticut, is a mainstream rock station owned by Connoisseur Media as of May 10, 2013. The station's playlist includes Jimi Hendrix, Led Zeppelin, Pearl Jam and modern rock. PLR is a traditional ratings powerhouse in Southern Connecticut, though it provides city-grade coverage to most of the state, including Hartford. The station can also be received in some parts of the Pioneer Valley.
| Broadcast area | Greater New Haven; Hartford, Connecticut; North Shore (Long Island) |
|---|---|
| Frequency | 99.1 MHz (HD Radio) |
| Branding | 99.1 PLR |
| Programming | |
| Language(s) | English |
| Format | Mainstream rock |
| Subchannels | HD2: WICC simulcast (news/talk) |
| Ownership | |
| Owner |
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| History | |
First air date | 1948 |
Former call signs | WNHC-FM (1948–1971) |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 46968 |
| Class | B |
| ERP | 15,000 watts |
| HAAT | 276 meters (906 ft) |
Transmitter coordinates | 41°25′22″N 72°57′6″W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
The station, which first went on the air in 1948 as WNHC-FM, has a history as a pioneer in the AOR format, with which it has closely identified since its inception in the early 1970s.
The physical location of the station has also changed as the studios are now co-located with other Connoisseur radio stations on Wheelers Farms Road in Milford. Previously, the studios were located on Dixwell Avenue in Hamden and prior to that the offices and studios were located on Chapel Street in New Haven. The station's transmitter is on Madmare Mountain in Hamden near the WTNH transmitter site.