WMGX

WMGX (93.1 MHz "Coast 93.1") is a commercial FM radio station in Portland, Maine. The station's coverage area reaches across most of Southern Maine and into portions of Southeastern New Hampshire. WMGX airs an Adult Top 40 radio format and is owned by Saga Communications. Studios and offices are on Western Avenue in South Portland.

WMGX
Broadcast areaSouthern Maine
Frequency93.1 MHz (HD Radio)
BrandingCoast 93.1
Programming
FormatAdult Top 40
Subchannels
Ownership
Owner
  • Saga Communications
  • (Saga Communications of New England, LLC)
WBAE, WCLZ, WGAN, WPOR, WVAE, WYNZ, WZAN
History
First air date
June 10, 1977
Call sign meaning
"Magic" (former branding)
Technical information
Facility ID58548
ClassB
ERP50,000 watts
HAAT135 meters (422 ft)
Translator(s)105.1 W286CU (Saco, relays HD3)
Links
WebcastListen Live
WebsiteCoast931.com

WMGX has an effective radiated power (ERP) of 50,000 watts. The transmitter is off Presumpscot Street in Portland, near Interstate 295. WMGX broadcasts in the HD Radio hybrid format; the HD2 subchannel carries the talk radio programming of sister station WGAN, while the HD3 subchannel carries the Bible Broadcasting Network's Christian radio programming, which feeds FM translator W286CU at 105.1 MHz in Saco, Maine.

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