WMGN
WMGN (98.1 FM) is a commercial radio station in Madison, Wisconsin, known as "Magic 98." It is owned by Mid-West Family Broadcasting and broadcasts an adult contemporary radio format. Notable programming includes a "Five at Five" feature on weekday evenings with five songs in the same theme, and the syndicated call-in and request show Delilah. Weekend programming includes "Saturday at the 70s", "Sunday At The 80s", and the "Magic Sunday Morning" program.
| Broadcast area | Madison metropolitan area |
|---|---|
| Frequency | 98.1 MHz |
| Branding | Magic 98 |
| Programming | |
| Format | Adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner | Mid-West Family Broadcasting |
| WHIT, WJJO, WJQM, WLMV, WOZN, WRIS-FM WWQM-FM | |
| History | |
First air date | September 1948 (as WISC-FM) |
Former call signs | WISC-FM (1948-59) WISM-FM (1959-83) |
Call sign meaning | Magic Ninety-Eight |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 41900 |
| Class | B |
| ERP | 36,000 watts |
| HAAT | 176 meters (577 ft) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | magic98.com |
WMGN has an effective radiated power (ERP) of 36,000 watts. The transmitter is off County Highway MM, near U.S. Route 14 in Fitchburg. The studios and offices are on Rayovac Drive in Madison.
WMGN is one of the few AC stations in the U.S. that does not switch to all-Christmas music for part of November and most of December. Instead, the all-holiday music format in Madison can be heard on iHeartMedia’s 92.1 WXXM, Northwestern Media’s 102.5 WNWC-FM and Audacy’s 105.1 WMHX. WMGN does switch to all-Christmas music a few days before December 25th, calling it "The 98 Hours of Christmas," tying in its dial position.