WLMG
WLMG (101.9 FM, "Magic 101.9 FM") is a commercial radio station licensed to New Orleans, Louisiana. Owned by Audacy, Inc., it broadcasts an adult contemporary radio format. From mid-November to December 25 each year, it switches to all-Christmas music. The station's studios and offices are located at the 400 Poydras Tower in New Orleans' downtown district.
| Broadcast area | New Orleans metropolitan area |
|---|---|
| Frequency | 101.9 MHz (HD Radio) |
| Branding | Magic 101.9 |
| Programming | |
| Language(s) | English |
| Format | Adult contemporary |
| Ownership | |
| Owner |
|
| History | |
First air date | March 15, 1970 |
Former call signs | WWL-FM (1970–80) WAJY (1980–87) |
Call sign meaning | "Louisiana's Magic" |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 34376 |
| Class | C0 |
| ERP | 100,000 watts |
| HAAT | 300 meters (980 ft) |
Transmitter coordinates | 29°55′11″N 90°1′29″W |
| Links | |
Public license information | |
| Webcast | Listen live (via Audacy) |
| Website | www |
WLMG has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations. The transmitter site is off Behrman Highway in the Algiers neighborhood of New Orleans. WLMG broadcasts in the HD Radio hybrid format.
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