WHQG

WHQG (102.9 FM, "102.9 The Hog") is a commercial radio station in Milwaukee, Wisconsin. It airs an active rock radio format and is owned by Saga Communications, operating as part of its Milwaukee Radio Group.

WHQG
Broadcast areaGreater Milwaukee
Frequency102.9 MHz (HD Radio)
Branding102.9 The Hog
Programming
FormatActive rock
SubchannelsHD2: WJOI simulcast (Brokered Christian)
Affiliations
Ownership
Owner
  • Saga Communications
  • (Lakefront Communications, LLC)
WJMR-FM, WJOI, WKLH, WRXS
History
First air date
April 22, 1962 (1962-04-22)
Former call signs
  • WRIT-FM (1962-1971)
  • WFWO (1971-1972)
  • WBCS-FM (1972-1987)
  • WLZR-FM (1987–2005)
Call sign meaning
"HQG" is equivalent to "HOG", for the station's mascot.
Technical information
Licensing authority
FCC
Facility ID36372
ClassB
ERP50,000 watts
HAAT130 meters (430 ft)
Links
Public license information
WebcastListen Live
Website1029thehog.com

WHQG is a Class B FM station, with an effective radiated power (ERP) of 50,000 watts, the maximum for most Milwaukee-area stations. The studios, which are shared with WHQG's four sister stations, along with the transmitter tower, are on West McKinley Avenue, on the city's west side.

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