WHOL

WHOL (1600 AM) is a rhythmic contemporary radio station in Allentown, Pennsylvania. The station is owned by licensee Major Keystone LLC, and airs a rhythmic contemporary radio format. It is simulcast with co-owned AM 1400 WEST in Easton, Pennsylvania. The studios and transmitter are on Colorado Street in Allentown.

WHOL
Simulcast of WEST
Broadcast areaLehigh Valley
Frequency1600 kHz
BrandingLoud 106.9/99.5
Programming
FormatRhythmic contemporary
Ownership
Owner
  • (Major Keystone LLC)
WEST, WTKZ
History
First air date
1948 (1948) (at 1230 kHz)
Former frequencies
1230 kHz (1948-1955)
Call sign meaning
"Hola" (former branding; means "hello" in Spanish)
Technical information
Licensing authority
FCC
Facility ID36987
ClassD
Power1,000 watts day
56 watts night
Transmitter coordinates
40°35′33″N 75°28′42″W
Translator(s)93.7 MHz W229AO (Fogelsville)
106.9 W295CR (Allentown)
Links
Public license information
WebcastListen Live
Websiteloud1069.com

WHOL is powered at 1,000 watts by day. But to protect other stations on 1600 AM, it reduces power to 56 watts at night. It uses a directional antenna at all times. Programming is also heard on 99 watt FM translator W295CR at 106.9 MHz.

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