WDDW
WDDW (104.7 MHz) is a Spanish-language FM radio station licensed to Sturtevant, Wisconsin, and serving Milwaukee and Racine. It is owned by Bustos Media, with studios on South 108th Street in West Allis. WDDW is known as "La Gran D" (sounded out as "La Grande", using the Spanish pronunciation of the letter "D"), and plays traditional Regional Mexican music.
| Broadcast area | Milwaukee- Racine |
|---|---|
| Frequency | 104.7 MHz (HD Radio) |
| Branding | La Gran D 104.7 (main analog/HD1), La Z 93.7 (HD2/FM translator) |
| Programming | |
| Format | FM/HD1: Traditional Mexican Music HD2: Regional Mexican |
| Ownership | |
| Owner | Bustos Media of Wisconsin, LLC |
| History | |
First air date | June 18, 1993 (as WZXA) |
Former call signs | WZXA (1989-1997) WEXT (1997-2005) |
| Technical information | |
| Facility ID | 53506 |
| Class | A |
| ERP | 4,200 watts |
| HAAT | 103 meters (338 ft) |
| Translator(s) | 93.7 W229CQ (Milwaukee, relays HD2) |
| Links | |
| Website | laradiodemilwaukee.com |
WDDW is a Class A station with an effective radiated power (ERP) of 4,200 watts. Its transmitter is atop the former WMLW-TV tower northwest of the Oak Creek Power Plant in Oak Creek. WDDW broadcasts using HD Radio technology. Its HD2 digital subchannel carries a mix of Regional Mexican music with some current and recent hits, as "La Z 93.7." It feeds 250-watt FM translator W229CQ on 93.7 MHz. Its tower is atop the Hilton Milwaukee City Center. Both signals target Milwaukee's south side Hispanic neighborhoods.