Vuse
Vuse is an electronic cigarette produced by R. J. Reynolds Vapor Company, a subsidiary of the Reynolds American tobacco company. In 2015, it was the most popular e-cigarette in the United States with 33% market share in Nielsen-tracked channels. However, Vuse lost its top position in 2017, when Juul overtook it to become the most popular e-cigarette in the US. As of August 2018, Vuse controlled 10% percent of the American e-cigarette market, compared to Juul's 72% market share. By September 2023, however, Vuse's market share stood at 41.5% versus Juul's 24.7% market share.
| Product type | Electronic cigarette |
|---|---|
| Owner | Reynolds American |
| Produced by | Reynolds Vapor Co. |
| Introduced | 2013 |
The original Vuse digital vapor cigarette has a nicotine content of 4.8 percent, which is high compared to other e-cigarettes available in 2013.
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