Voting behavior

Voting behavior refers to how people decide how to vote. This decision is shaped by a complex interplay between an individual voter's attitudes as well as social factors. Voter attitudes include characteristics such as ideological predisposition, party identity, degree of satisfaction with the existing government, public policy leanings, and feelings about a candidate's personality traits. Social factors include race, religion and degree of religiosity, social and economic class, educational level, regional characteristics, and gender. The degree to which a person identifies with a political party influences voting behavior, as does social identity. Voter decision-making is not a purely rational endeavor but rather is profoundly influenced by personal and social biases and deeply held beliefs as well as characteristics such as personality, memory, emotions, and other psychological factors. Voting advice applications and avoidance of wasted votes through strategic voting can impact voting behavior.