Vitrue, Inc.
Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.
| Industry | social media publishing software |
|---|---|
| Founded | May 2006 |
| Founder | Reggie Bradford |
| Successor | Oracle Corporation |
| Headquarters | Atlanta |
| Products | software-as-a-service (SaaS) |
| Services | To publish, manage, moderate & measure customer relation across the social web |
Vitrue Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners. The company offers software and services manage customer relations across the social web.
Working in partnership with Facebook as one of 14 original "Preferred Developer Consultants", virtue publisher launched a suite of scheduling, moderation and analytics tools for marketers in 2009. In May 2010, they released Vitrue Tabs, which added module tools and a way for marketers to target and segment content to their communities geographically.
Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006. As of 2011, Virtue is undergoing global expansion.
On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.
Competitors in the space include Hearsay Social and Social Ware.