Virgin Media Three
Virgin Media Three, also called Virgin Three, is an Irish free-to-air television channel owned by Virgin Media Television.
| Country | Ireland |
|---|---|
| Network | Virgin Media Television |
| Programming | |
| Language(s) | English |
| Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
| Ownership | |
| Owner | Virgin Media Ireland |
| Sister channels | Virgin Media One Virgin Media Two Virgin Media More Virgin Media Four |
| History | |
| Launched | 1 January 2015 (as UTV Ireland) |
| Former names | UTV Ireland (2015–2017) be3 (2017–2018) |
| Availability | |
| Terrestrial | |
| Saorview | Channel 6 |
| Streaming media | |
| Virgin TV Anywhere | Watch live (Ireland only) |
| Virgin Media Player | Watch live (Ireland only) |
The channel was first launched by Northern Irish broadcaster UTV Media on 1 January 2015 as UTV Ireland; it primarily carried programmes licensed from British broadcaster ITV, along with some local news and lifestyle programmes. In July 2016, after ITV plc acquired UTV's television business and ITV franchise, UTV Ireland was sold to Virgin Media Ireland and merged into its TV3 division; it was rebranded as be3 on 9 January 2017, which primarily focuses on programmes targeting women.
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