View-Master
View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent color photographs on film. It was originally manufactured and sold by Sawyer's.
A View-Master Model G, introduced in 1962 | |
| Type | Stereoscope |
|---|---|
| Inventor(s) | William Gruber |
| Company | Mattel |
| Country | United States |
| Availability | 1939–present |
The View-Master system was introduced in 1939, four years after the advent of Kodachrome color film made the use of small, high-quality photographic color images practical. Tourist attraction and travel views predominated in View-Master's early lists of reels, most of which were meant to be of interest to users of all ages. Most current View-Master reels are intended for children.
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