Velveeta
Velveeta is a brand name for a processed cheese similar to American cheese. It was invented in 1918 by Emil Frey (1867-1951) of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company. In 1925, it advertised two varieties, Swiss and American. The firm was purchased by Kraft Foods Inc. in 1927.
| Product type | Processed cheese |
|---|---|
| Owner | Kraft Heinz |
| Produced by | Kraft Foods |
| Country | U.S. |
| Introduced | 1918 |
| Previous owners |
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| Website | myfoodandfamily.com/velveeta |
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