Varsity Spirit
Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands. Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies.
| Industry | Cheerleading |
|---|---|
| Founded | 1974 |
| Founder | Jeff Webb |
| Headquarters | Memphis, Tennessee, U.S. |
Area served | Worldwide |
Key people | Bill Seely (President) |
| Owner | Varsity Brands |
| Parent | Bain Capital |
| Website | www |
The company's vertical integration of competitive cheerleading has faced criticism, including accusations of anti-competitive and monopolistic practices (including opposition to cheerleading being sanctioned as a sport), conflicts of interest via control of governing bodies, and institutionalizing high financial costs for participation in competitive cheerleading.
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