Bread Financial

Bread Financial Holdings, Inc.
Formerly	Alliance Data Systems Corporation (1996–2022)
Company type	Public company
Traded as	NYSE: BFH; S&P 600 component;
Industry	financial services
Founded	April 22, 1983
Headquarters	Columbus, Ohio, U.S.
Area served	United States;
Key people	Ralph Andretta; (President & CEO)
Products	credit cards
Revenue	US$4.521 billion (2020)
Operating income	US$888.4 million (2020)
Net income	US$213.7 million (2020)
Total assets	US$22.547 billion (2020)
Total equity	US$1.521 billion (2020)
Number of employees	~8,000 worldwide (2023)
Subsidiaries	Comenity Bank; Comenity Capital Bank;
Website	breadfinancial.com
	Footnotes / references;

Bread Financial Holdings, Inc. is an American publicly-traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.

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