V. Srinivasan

V. 'Seenu' Srinivasan is an American scholar in the field of marketing science. He is the Adams Distinguished Professor of Management, Emeritus at the Stanford Graduate School of Business, Stanford University. Srinivasan is known for his research on market research and conjoint analysis. Srinivasan received his bachelor's degree in Mechanical Engineering from the Indian Institute of Technology, Madras. He worked for two years as a production-planning engineer at Larsen & Toubro, Mumbai prior to joining Carnegie-Mellon University where he received his MS and PhD in industrial administration.