VRV (streaming service)

VRV
Type of site	Video streaming service
Founded	November 14, 2016; San Francisco, California;
Dissolved	April 29, 2023
Headquarters	San Francisco, California (main); New York City, New York (secondary);
Area served	United States
Owner	AT&T (2016–2021); Sony (2021–2023);
Key people	Arlen Marmel (VRV GM); Tom Pickett (Crunchyroll CEO);
Industry	Video on demand
Parent	WarnerMedia (2018–2021); Crunchyroll, LLC (2021–2023);
URL	Archived official website at the Wayback Machine (archived 2023-04-04)
Registration	Optional

VRV (officially pronounced "verve", though it is also referred to by its letters) was an over-the-top streaming service launched in November 2016 by AT&T and the Chernin Group. Owned by Crunchyroll, LLC, run by Sony through a joint venture between Sony Pictures and Sony Music Entertainment Japan's Aniplex, the service bundled together anime, speculative fiction, and gaming-related channels aimed at fans of such content.

Some of VRV's content could be streamed for free, while other content required a subscription. The subscriptions to its channels were available for purchase individually, or in a premium bundle. VRV was available only in the United States, despite some of its partnered content being available for viewing worldwide outside the platform.

In April 2023, it was announced VRV would merge with Crunchyroll, which was completed later that month.

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