True (dating service)

True (originally known as TrueBeginnings) was an online dating service that was active from 2003 to 2013. It was founded by entrepreneur Herb Vest and was based in Plano, Texas.

The company conducted a criminal background check and marital screenings for all of its communicating members. In May 2007 the site reportedly had 16 million registered users with 3.8 million unique visits to the site per month.

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